Treatment

This is the treatment our group gathered together in order to create our morning radio show. It is useful

Working Title: The Morning Glory Radio Show

Format: Audio/Visual on USTREAM.tv
Estimated Duration: 1 hour

Intended Audience:

16-19
ABC1
Interested in socialising, shopping, music and sports.
Preferential music taste is Pop & Indie.

Synopsis:

The Morning Glory Show is a light-hearted morning radio show designed fully with the purpose of waking up its audience in a friendly way, getting them ready for the day with banter, features and the best and most current pop/indie.
We will have three main features to work round. They will be our main pillars, holding the show up. The features are: Barryoke, Wood Chuck Chilli and the fact of the day. Barryoke is a comical feature where the selected 'Barry' for the day mumbles the melody to a well known song; it is then the task of the radio presenters to guess what it is. Our second feature is wood chuck chilli, this will be pre-recorded and it will also feature visual properties as it will be recorded and put on our YouTube channel. The premise of Wood Chuck Chilli is a competition between two people, they will have to digest spicy foods (chillies, sauces etc) and then say the tongue twister "how much wood can a wood chuck chuck if a wood chuck could chuck wood"; we feel this will have comical circumstances that will leave listeners/viewers laughing. Our third feature is "Fact of the day", this is designed to leave our listeners with an interesting few facts to approach their day with.
We are basing the format of the show on the Chris Moyles Radio Show; the same style of presenting and an equal amount of banter. We have chosen to do this as the Chris Moyles show is a popular radio show, especially amongst our target audience (something we also researched in our primary research).
Budget: There will be no budget required as we have free access to the radio studio at Stratford upon-Avon College.

Feasibility: We will be able to complete the job perfectly and professionally as we have assigned clear and concise job roles for every person in the group and we have several weekly meeting times where we will discuss ideas/thoughts and also practice the radio show when the radio studio is available.

Rationale: The Morning Glory Show will appeal to our target audience because we are confident the content we will chose will be appropriate. We know this through the primary and secondary research that we have done (refer to primary research analysis). For example, we found out that 16-25 year olds are interested in Music, Features/Quizzes and Chat/Banter therefore these are going to be main content characteristics of our show.

Playlist

Having defined our target audience we set about the next task of choosing a playlist. Our research told us that while music was the most popular content type among audience members, quizzes, games and chat/banter were also demanded. Because of this we will carefully choose an appropriate number of songs when creating our running order, so as to interest the music lovers and audience members who enjoy dialogue based features.


Because of the similarity in target audience between our show and Radio 1's 'Chris Moyles Show' we decided to first find out how Radio 1 choose their playlist. This was also driven by the feeling the team have; that we should be a cutting edge music show, playing the newest tracks as early as possible.

Radio 1's selection process


While most Radio stations have around 500 or less songs in a core playlist, BBC local stations have as many as 900.

BBC Radio 1's playlist consists of three categories: A list - 25 to 35 plays per week
                                                                                 B list - 10 to 20 plays per week
                                                                                 C list - around 5 plays per week

There is an extensive selection process to decide what makes it into these lists. Promoters try their best to convince Radio 1 into playing their tracks. There is one man in charge of the main selection process, however eventually the entire team of presenters and producers of the station have a meeting to decided which songs make the final list. Here presenters can back songs they like artists they think have a future etc.

Radio 1 then publish their playlist(s) on their website. Here we downloaded a copy and highlighted tracks we liked, enjoyed or thought our audience could enjoy. We came out with a list of 11 songs, as follows:

Katy Perry - Firework
Two Door Cinema Club - I can talk
Biffy Clyro - Boom, Blast and Ruin
The xx - VCR
Chase & Status - Hypest Hype
JLS - I love you more
Kings of Leon - Radioactive
Bruno Mars - Just the way you are
Tinie Tempah - Written in the stars
Cee Lo Green - Forget You
Darwin Deez - Constellations


We then listened to each of these tracks carefully and gave them a rating out of 10 each, based on how much we liked the track and how appropriate it would be to our audience in terms of genre, theme and the whether they suit the morning slot we will be broadcasting in etc. Having done this we added the ratings together to get a total, then chose the 6 highest rated tracks to end with this list.

Katy Perry - Firework
Two Door Cinema Club - I Can Talk
Biffy Cyro - Boom, Blast and Ruin
Kings of Leon - Radioactive
Cee Lo Green - Forget You
Darwin Deez - Constellations


When creating our final running order we may exchange some of these tracks for ones in the original list or remove songs all together depending on the publics view of each track at that time.

Although these tracks are from an existing shows playlist, we will take care when downloading them to make sure they are: released fully (and therefore covered by Stratcasts PRS) and not explicit.

Further Psycho-Demographic Research

Having established that the audience we will be targeting is 16 - 19 year olds of both genders, we went on to do a further two questionnaires asking a number of demographic and phsycho-demographic questions that would help develop an audience profile.

To summarise the results of these questionnaires here is our audience profile:

(above) image taken by Michael O'Connor

I took this photograph to try and reflect some of the interests of our target audience, and further demonstrate the type of people we intend to broadcast to. Pay particular to the objects within the scene and the type of clothes worn.

IDENTITY

A typical listener is likely to be: White British, Non-disabled and live around Stratford or Solihull

Most likely to be a non voter. This is either because they are in the lower half of our target age and connect yet legally vote or they simply have little interest in politics.

Interests include (in order of popularity - 1st being most): Music, Socialising, Shopping, Sports, Films

HOME

On average a typical listener will live at home with 4 people and have 3 cars within that household.

MONEY

They do receive EMA or ALG (reflection of their families and/or their wealth)

(educational maintenance allowance) (Assisted Learning Grant)

They spend £20-29 a week on socialising and the same again on clothes. 

Looking good and having fun are high up in their priorities.

MUSIC / RADIO

Music is their most sought after feature on a radio show, followed by games and quizzes.

They listen mostly to Indie Music (most common times - Morning and Afternoon)

Most listened to Radio is Radio 1 in the mornings (Chris Moyles Show).

Favourite Feature of 'The Chris Moyles Show' is the chat / banter.

They would like to hear news, sports and weather in a morning radio show. They like to be in touch with the world.

They sometimes listen to internet radio, usually on a computer using either a live player or an on-demand player.

There are detailed chats showing the full extent of our results. To see any more just email me on bikemike1@btconnect.com asking for further details and I'll send you the relevant results.

If we intended to sell advertising within our show, this audience profile would be an initial draft of a key feature advertisers need when deciding whether their products would be received well on our show. We would also include other key information such as listening figures and regional listening information.


Here is an example of the way I analysed the results from our 2nd two questionnaires:

Question: "What times of day do you prefer to listen to these genres?"

I created a chart similar to this for each question in order to visually see the trends. I then emailed all the collated results to everyone within my group.

In the chart you can see that the each band of colour represents a music genre, each column represents a time of day or other option. The column we are interested in analysing is the 'Morning' column. you can clearly see the majority of this column is blue and orange. By looking at the key we can see this shows us pop and indie are the most popular, looking back at the original results I can tell you that indie is the slightly more popular genre but we will try to satisfy both in order to widen our audience.

Secondary Research

My next Blog will feature my research summary including the results from a further two questionnaires I have done. However by drawing some early conclusions from those questionnaires I have noticed that there is demand for a show very similar to radio 1. Because of this before I publish the next two questionnaire's results I am going to do some secondary research based on this connection with Radio 1's "The Chris Moyles Show".

Using Free Information from RAJAR ( I have gathered this.

Radio 1 reaches 11,647,000 people
23% Reach
With an average of 8.2 hours per listener

These Results were for period ending September 2010, all individuals were 15+.

These Incredible figures demonstrate the huge scale international radio works on.
Again from early conclusions based on the newest questionnaires we are most likely to be a smaller local radio station more like 'Touch FM'.

I will now look further into 'Touch FM'

RAJAR does not feature information on 'Touch FM'
Here are the results from Touchradio Coventry, while this is not the same, it is more comparable to our radio show than BBC Radio 1.

Reach - 27,000 people
9% Reach
on average 4.5 hours per listener

These figures are more achievable, yet this radio station is broadcast in many ways including FM radio (a resource we don't posses).

I will now look at some of the information from a show that is of a much similar scale and only broadcasts over the internet.

'Live 365' is a radio station that only streams over the internet.
http://www.live365.com/index.live

Here is some of the information available on the advertisers page:

Internet Radio is growing rapidly, and is already a significant part of many companies' marketing campaigns. A recent Arbitron report noted:

• Over 50% of Internet users consume streaming media
• Streaming media attracts a highly compelling advertising target
• 56% of audio streamers rate Internet audio as being "new and fresh"

Our Audience

Internet Radio naturally targets a favorable demographic:

• Affluent professionals in their 20's and 30's
• Tech-savvy, highly educated
• Large disposable income, comfortable spending online

Live365 has a very dedicated and loyal audience:

• Each listener launches an average of 25 streams per month
• Approximately 9 hours of listening per user per month (this average includes those who only tune in once and surf away)
• Loyalty and frequency of use give you the opportunity to make a significant and lasting impression on listeners

The perfect channel to reach the at-work audience:

• Live365 listenership is at its highest during work hours, when terrestrial radio listening is reduced
• Professionals listen to Live365 while working in their office or cubicle
• Live365 is complimentary to terrestrial radio campaigns - hit your audience at drive times AND in between, when they're in their offices

Live365's audience stats:

• 2 million unique visitors each month
• Over a million registered users
• 73% between 25 and 54
• 58% earn more than $50,000 per year

A highly desirable audience, a huge market share, and a highly targeted delivery platform, Live365 offers advantages over terrestrial radio and other Internet broadcasters. 

This information is very interesting, it also gives me ideas as to how to explain our audience if we are to publish an audience profile for advertisers.

Live365's audience is however very different from ours, being much older, wealthier and more educated.

This information is useful on some levels but the most useful information will be back on Chris Moyles website. His audience profile is similar to ours, but unfortunately because its the BBC they have no need to publish and official audience profile.

We will however use Radio 1 to gather ideas and help with our style, we may also use it when deciding on our playlist.



RAJAR - Internet Radio


I've found some interesting figures provided by RAJAR talking about the use of internet as an audio platform.

http://www.rajar.co.uk/docs/news/2008_01_rajar_podcasting_listening.pdf

The chart on the first page of the link (provided by RAJAR), visually demonstrates how weekly listening  figures of internet streaming have increased of the last 6 quarters.

After explaining that this research is only 'a toe in the water' the report goes on to summarise: "Almost 12 million people have claimed to listen to radio via the Internet, including 9.1 million listening live and 7.6 million who have used Listen Again services. In addition, 4.3 million have downloaded a Podcast."


They also tell us that in any given week 8.1 million people listen to Radio via the internet either live or through an on-demand service.

The average user listens to 1.88 programmes each week. 13% of On-demand users say they now listen to Live Radio more, while 8% say they actually listen to less.

Table 1 in the report gives a detailed report as to how often people listen to internet Radio, saying that 11,936,000 people use internet radio services.

Table 2 explains that 91.5% of people who listen to internet radio listen to it at home. This question is backed up by the figures from a question we asked on our second questionnaire "how do you listen to the internet?". The Results to this question tell us that 83% of people listen to internet on a computer using either live streaming or an on-demand service.

This report gives information on a number of other interesting matters, but they are not as relevant to my point and so I will not publish them.

Conclusion


This information here tells us that the popularity of internet radio is increasing exponentially and thus this is a good time to launch a new station. Internet is also becoming faster and more reliable making the activity of listening to internet radio more enjoyable and more widely available. We now know that we should target an audience at home, as apposed to in the car or walking through town. This means we will potentially leave out features such as traffic reports unless other research tells us otherwise.

Research - Initial Demographic

To begin the assignment we (as a group of over 9) sat and discussed the assignment. We had been tasked with creating two Radio shows each an hour long, 1 for a morning slot and the other for the afternoon. We came to the conclusion that it would be most efficient for us to split our cumbersome group in half and work mainly on our designated show, collaborating between groups where necessary. This meant that our group as a whole would still be creating 2 radio shows as the brief states, whilst avoiding the hassle that can come with overly large groups working on a ingle project.

I was placed in a group with Rob Chamberlain, Matt Bird and Matt Bragg. Our slot was the morning show.

To Begin our research we felt it was necessary to find out what type of people will already be able to listen to internet radio at our given time slot.

We decided for initial demographic research we would find a target age and gender then host a number of focus groups consisting of our chosen age and gender group. At these focus groups we will ask people to fill in another questionnaire with further demographic and psycho-demographic questions.

To find the results featured bellow we each asked a number of people 3 questions: their age, gender and whether they would be able to listen to internet radio is some way between the hours of 8am and 12.

Between us we asked a total of 217 people.

These results show the ages and genders of people that would be able to listen to internet radio in the given time bracket.

The gender results came to be almost Identical, standing at 98 males and 101 females. This tells us that unlike Chris Moyles show we must present our show equally to both genders.

The age Chart featured bellow is a clear representation that the most common ages able to listen at the give times are between 16 and 19 years of age.

We realised that if we only asked the questions is college we would not give certain age groups a chance in a research (rendering it unfair and less useful). Because of this we took the questionnaires home and each did our best to ask a diverse range of ages.

If we were to do this research again, but, for real in the industry we would increase our small sample figures to thousands in order to get a more accurate result. I would also have liked to ask equal amounts of people per age and gender. However if we were to do so the results could be (arguably) less relevant as that would no longer reflect the available audience as accurately. Perhaps the best way to ask the questions would be to find a place where a diverse range of people visited then ask them all, this way it would (to some extent) account for the varying sizes of age groups and gender within the entire population.

Radio Analysis - Touch FM

Radio Analysis - Touch FM Thursday Through the Night



http://www.102touchfm.co.uk/

Audience:

Based on the type of content Touch FM broadcasts I would say they have a large Target Audience. I think this because, they play a large variety of music Genres and ages of music ranging from old rock to modern RnB. This is also helped by the variety of adverts found on the show, displaying car dealers, restaurants, bars, banks etc. Judging by the News and the type of callers they host I have also noticed an older end of their audience using the show for traffic, news etc. along side students listening for entertainment. I would place Touch FMs audience across the middle class, ages 16-40 and location specifically stratford and warwickshire.

Voice:

The voices used by Ben and Louisa in their show are much closer to a stereotypical radio voice than the shows I have previously analysed. They frequently used emphasised pitch changes to state inflections and excitement. While this is an incredibly unrealistic way to have a conversation their intention is not the involve the audience as a friend, they use their pitch to give a more interesting sound to their show and maintain the audiences attention, however compared to the previous two shows I feel that this tone is a little more forced and less comfortable to listen to (verging on the annoying).

Their projection around the same as the DJs on The Chris Moyles Show, but less varied; both maintain a similar distance to their mics. This, to an extent, creates a personal tone with out crossing into intimacy.

Pace in this show is much quicker, aiming to share as much information as possible in as shorter time as possible. The information is not inaudible as they still use good diction, however they tell it in a less efficient manner to Margherita from Classic Fm. This speeded up pace also helps keep the audiences attention and for some this may be effective however for myself personally I find this type of speech much more irritating to that used on Radio 1s morning and afternoon shows (afternoon being Scott Mills).

Mode of Address:

This mode of address is, similarly to Chris Moyles' show, on the informal side of the scale, this puts the audience at ease and suits a driving audience. The speech is, again like Radio 1, mixing between direct and indirect as the presenters can alternate between talking to each other and the audience, this helps make the show feel less awkward. Shows with only one presenter run the risk of feeling awkward, like a one on one conversation between yourself and a person you don't know well. This informal mixture of direct and indirect conversation does promote the chatty friendly feel of the show.

Institutional Context:

Touch Is a local Broadcaster, while it can broadcast worldwide with its internet stream, it limits its target audience to Stratford and Warwick. This enables them to give specific news and traffic updates that are very closely relevant to their listeners, rather than choosing to broadcast widely to a large audience, they choose to broadcast specifically to a certain area efficiently providing relevant information.

Audience Interaction:

Like most internet radio shows at the moment Touch FM is a cross Media Platform. It has a website with extensive local news (http://www.102touchfm.co.uk/newscentre), Pictures involving the show and the local area (http://www.102touchfm.co.uk/photos) and information about the shows and DJs (http://www.102touchfm.co.uk/djs).

The Advanced Online Pop-out player includes the title of the current track, a list of previously played tracks, a star rating system for each song and a link to buy any song featured. The interactivity displayed here helps create a personal connection with the show, it makes the audience member feel as if their opinions are valued and being listened to. It it also a great research technique for the station Itself.

There a a few other ways to interact with the station, including an SMS text number and a phone number, giving people the chance to talk to DJs, get involved with games, give opinions etc.

Radio Analysis - Classic FM

Radio Analysis - Smooth Classics with Margherita Taylor


http://www.classicfm.co.uk/

Audience:

Classic FM is a much more music driven programme than Chris Moyles' drive time chat show. This show involves considerably less dialogue than Radio 1. Having listened to the show for 10 minutes, the first section of dialogue shows itself, lasting approximately 30 seconds Margherita Taylor states facts about the last song and introduces the next.

The only feature of this show being classical music, the Demographic and psychodemographics of the audience are very specific: Listeners of Classical Music. While the show is funded by adverts they are far between, while this is partly due to the length of each piece, it does reduce the annoyance to the viewer.
In all the focus on music makes this type of radio particularly easy to listen to in the background, perhaps whilst cooking, working or cleaning, as it requires little to no attention to understand. This type of Music is also likely to be popular among an older audience.

On their website Classic FM confirms their core audience is 35+ upmarket ABC1 listeners.

Voice:

The voice Margherita uses has a particularly low pitched tone, giving her voice a great deal of comfort. The  pitch is not mono tonal so as to bore but does avoid particularly low or high notes, this further comforts and relaxes the listener. Compare to Chris Moyles this type of voice is in all much more relaxing and, while Chris' voice suites the music he plays, so does Margherita's suit the classical music she plays.

The projection is closer than Chris Moyles which in someways makes it more intimate, however the facts she states and the way she says them helps convert this intimacy to a kind of authority that does not com across at all patronising.

Her pace is slower than Chris' team's, this makes her much more efficient and succinct in portraying information, which suits the smalls slots in which she speaks perfectly as she must give a certain amount of information effectively within a small space of time. She avoids the fine line between speak so slow as to patronise and speaking slow enough to comfort and give information easily.

Mode of Address:

Conversely to Radio 1's Chris Moyles show Classic FM is both much more formal and much more direct. Being a lone presenter Margherita must speak directly to the audience as she tells them the information she has to share as apposed to revealing it through indirect chat with co-presenters. Her formal language and tone help relate with an audience who may see them selfs as more refined and may relate better to a formal with enunciated dialect.

Institutional Context:

Classic FM is broadcast on: FM radio, DAB radio, Sky television, virgin television and the internet. This makes the show a world wide broadcaster. While this may control a vast amount of The Chris Moyles' show's content, as Classic FMs main content it a certain genre of Music there is little to change and adapt to widen their target audience.

Audience Interaction:

Classic FM is, like Radio 1, a cross media platform. It has a well laid out website offering on demand listening, live listening, news, shop etc. It also publishes: a Magazine, Events and Concerts, Books and CDs as well as TV content.

The Show, due to its simple nature, has less need for interaction with its audience. However there are a number of contact methods on the website where people can contact the show for any reason they may have.

Radio Analysis - Chris Moyles Show

Radio Analysis - The Chris Moyles Show



http://www.bbc.co.uk/radio1/chrismoyles/

Examples of this show can be found on BBCiplayer:

http://www.bbc.co.uk/iplayer/episode/b00wgqh4/The_Chris_Moyles_Show_Wednesday_with_our_Karoloke_ticket_giveaway/

Audience:

Shows such as 'Celebrity Raspberry' help indicate the demographic and phsycodemographic of this show's audience. The nature of the very game itself demonstrates that the show could potentially be targeted at a younger audience, this is further reflected by the prize of the game (various mugs). Blowing a raspberry is a childish facial expression commonly found on young children. However 'Celebrity Raspberry' could be a childish past time for a wider audience involving students and more mature adults a like. Initially I would argue that a mug is 'throwaway', joke prize, the type a student would compete for. But with further analysis I came to the conclusion that a mug with a presenters face on it is the kind of prize a fan of the Chris Moyles show would see to have value. I think the type of humour this game employs is one that students would find appealing however I also believe it attracts audience members from the ages of 20-30 too. Other shows with prizes such as tickets to concerts (for example, Aled's game involving finding him to win tickets to Bangor or Radio 1 live) frequently have contestants studying at university or college. This is perhaps because concert tickets are a prize very much attractive to a younger student based audience but I believe this evidence indicates that students are a large section of the shows demographics along with an older generation of listeners as well making the target audience, in my opinion, around the ages of 16-(25-30). RAJAR states that Chris Moyles' show has an audience of around 7.72million listeners.

The show is a targeted at both genders, however there is certain humour that boys will be more attracted to and the 5 male DJs vs the single female DJ do hint that the audience profile may favour the male gender. This is backed up by the fact Chris Moyles has said himself in a 'Daily Record' interview that the show does favour boys to a certain extent. 'Moyles admits that his target audience will be mainly male.' Rick Fulton, August 2002.

The music is carefully limited to modern songs and moderated to only the best tracks. This attracts a younger, music orientated audience keen to keep track of the latest music.

http://www.bbc.co.uk/radio1/playlist/

The Radio 1 playlist also helps up and coming artists find a larger stage, they use a separate feature called 'BBC introducing' to publicise  the majority of music. 'Marina and the diamonds' and 'Temper Trap' are just a couple of examples that were introduced using this feature. I believe this further attracts a music orientated audience looking for new music.

The News section of the show does however feature a number of more serious stories that may be of interest to a slightly older audience, humorous interruptions from other presenters do however reenforce my theory of a 16-30 year old target audience. This audience could also consist largely of students judging by the music that is played and the way the presenters, present their voices...

Voice:

As a single sense medium, voice becomes an incredibly important factor of radio (cross platform media mentioned later).
Unlike a stereotypical 'Radio Voice' as featured in the Film 'Hot Rod' by the am radio presenter keen to fund Rod's big stunt (could not find an internet example), (and demonstrated in my later analysis'), the voices of the 6 presenters are much more chatty and informal. Pitch is the rate of vibration of the vocal chords as air passes over them. Pitch is used in various ways when talking and communicating, it can be used for an upward inflection (signifying a question or uncompleted thought) or a downward inflection (expressing a completed thought). It is also true that a lower tone of voice is more comfortable to listen to. The 6 presenters voice's are all well moderated, maintaining a comforting low tone, whilst using pitch and inflection to efficiently communicate: excitement, questions, thoughts etc.


Edward Hall showed us that there are zones of intimacy we maintain around people: 3 meters+ distance is a public zone, 1.5 - 3 meters is a social zone and 0.5 - 1.5 is a personal zone. The presenters in this show seem to have a formation, varying distance from microphones giving the conversation a new level of depth. This also made me feel as if I were listening to a conversation with a group of friends, with people closer to me than others; reflecting many real life formations. This theory that Radio 1 are trying to create some kind of friendship group involving their audience is further argued by all the other subjects for analysis - including the remarkably 'close to ordinary' pitch of voice.

Pace and pause are also key features of a presenters voice. A comfortable talking speed in a general conversation is around 3 words per second, Chris Moyles' presenters coincide with this rule moderately well. I believe the 3 words per second should be taken with a pinch of salt as it were, because in a regular conversation (the style of which I think Chris is trying to mimic) pace is also used for emphasis. The pace the presenters use is not too slow as that may seem patronising and not to quick as to lose diction and risk the audience's understanding. Pause, apart from being used to draw breath, can also be used to emphasise certain points in a conversation. Radio 1 demonstrate the use of pause for a humorous effect. 3 seconds or more of 'dead' broadcast is considered widely by audience members as a technical mistake, so presenters must time there pauses to efficiently communicate their point and yet not lose audience interest or cause confusion. Music beds are widely used to fill 'dead space' in radio shows and while this is also true of radio 1 there are some sections where only voices can be heard. I think this still works because there are 6 presenters, layering the sound and making 'dead space' a less likely occurrence.

Mode of address:

The way in which the presenter addresses the audience is a huge part of satisfying the target audience. Radio 1 have a more informal tone than many other shows and dabble between direct and indirect address. This allows presenters to both talk directly to the audience in a more authoritative manner accurately and efficiently portraying information, and a less direct manner talking amongst themselves maintaining the chatty, friendly feel of the show.

Institutional Context:

As BBC show there is no advertising present on Chris Moyles' show. The show is broadcast not only over FM and DAB radio but is also available online, this widens their audience to not only national but global. Because of this Radio 1 has a wide target audience of which Chris Moyles' show is only meant to satisfy part. This in mind his show must still satisfy a huge 7.76 million listeners, this is why Chris Moyles and his DJs play a variety of music genres and artists, mainly sticking around the Pop genre (because Pop is (ironically) the most popular Genre).

Audience Interaction:

Radio 1 is now a cross media platform, this means the audience can consume and interact with the show in a number of ways. Audience members can text, phone or email the DJ team with thoughts, answers, shout outs etc. throughout the show. They can also log on to the website to view pictures, blogs and much more including videos on youtube and much more. Communication is also enhanced as listeners can follow DJs on twitter, facebook or leave comments on internet media (such as videos). The interaction with specific DJs and the cross media people can now see them on helps the audience connect directly with DJs such as Chris Moyles, this helps create a more relaxed feel for his show ever increasing the illusion of chatting with mates in a social environment.